The Food Culture Collaborative is a dynamic partnership that blends expertise in nutrition, marketing, and design to empower businesses and individuals in the food industry. Together, we craft evidence-based strategies, build innovative marketing and branding initiatives, and deliver visually compelling design solutions that help businesses stand out in a competitive and ever-changing industry.

Sharing our expertise through speaking engagements and presentations is central to what we do, helping audiences navigate the evolving food landscape. We provide businesses with the strategic insight, nutrition expertise, and design solutions needed to develop compelling messaging, create a strong visual identity, and build meaningful connections with their audiences. By integrating these elements, we equip clients with the tools to adapt, engage, and grow in a dynamic industry.

We'd love to share our expertise with you. Whether you're looking for strategic collaboration, seeking an engaging speaker for your next event, or exploring ways to elevate your brand through impactful design, we're here to help. Connect with us to start the conversation and explore how we can work together.

Food Culture Collabortive

Food Culture Collabortive

  • Ann Ocaña

    Ann Ocaña

    BRAND & MARKETING STRATEGY

    At the heart of every great brand is a powerful story, a clear vision, and a strategy that evolves over time. Ann can help develop all three – and so much more.

    Ann partners with founders, family-led businesses, and leadership teams who share her commitment to meaningful growth. As a fractional CMO, C-suite advisor, and strategic storyteller, she helps unlock the true potential of brands and positions them for long-term success. 

    She excels in transforming brands and businesses, as well as scaling companies in challenging categories. Whether that means pioneering innovation or reimagining go-to-market strategies. She also stays ahead of cultural and industry trends so that every product, campaign and strategy is crafted with the customer in mind. 

    A trailblazer by nature, Ann thrives on challenging the status quo, pushing boundaries, and setting new benchmarks. Fueled by a vision for what’s next, Ann is dedicated to shaping the future of brands and businesses.

    For more information and/or to contact Ann, you can go to her website by clicking below.

  • Janet Helm

    Janet Helm, MS, RD

    FOOD & NUTRITION

    Janet Helm is a registered dietitian and culinary professional with 20+ years PR agency experience helping food and beverage brands and agricultural commodity boards intersect with food culture, tell their story, engage stakeholders, and deploy influencers.

    As the former Chief Food and Nutrition Strategist for Weber Shandwick, she’s helped turn milk from a commodity to a brand with the iconic Got Milk? Milk Mustache campaign, helped tart cherries burst out of the pie shell and onto the superfruit stage, and repositioned pork as “the other white meat” and a lean, center-of-the plate star.

    As an experienced food and nutrition strategist and marketer, Janet recently started her own consultancy, Food at the Helm. She is a sought-after speaker on food trends at national conferences and has discussed the latest nutrition topics in the media, including segments on Good Morning America, Today, and CNN.  

    She is a former media spokesperson for the Academy of Nutrition and Dietetics and a recipient of the Academy’s Media Excellence Award. As a contributing writer, her work has appeared in Health, Cooking Light, Chicago Tribune, U.S. News & World Report, WebMD, and HuffPost.

    For more information and/or to contact Janet, go to her website by clicking below.

  • Roger Burton

    Roger Burton

    BRANDING, DESIGN, & TRAINING

    With more than 20 years of experience in creative design and visual storytelling, Roger has built a reputation for delivering strategic, high-impact solutions that captivate audiences and elevate brands. He translates complex ideas into compelling, visually-driven narratives that engage, inform, and inspire. Whether refining brand identities, developing persuasive presentations, or designing immersive experiences, Roger’s expertise spans industries, audiences, and platforms.

    Sought out by global organizations and C-suite leaders—including Shamrock Foods, Mars, IPG DXTRA Health, and MilkPEP (Got Milk?)—Roger is known for his ability to create visually stunning presentations and equip teams with the tools they need to communicate effectively. His approach is both strategic and creative, ensuring that every design choice strengthens the message.

    Beyond client work, Roger leads design workshops, mentors professionals, and trains teams on the art of impactful communication. Whether consulting with brands, guiding organizations through a visual refresh, or helping teams craft more effective visual narratives, he empowers others to engage and inspire through powerful design.

    For more information and/or to contact Roger, you can go to his website by clicking below.

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